Welcome from the Chair
Welcome to the Department of Marketing Communication. Emerson College is a remarkable institution distinguished by its emphasis on innovation in communication and the arts, and Marketing Communication complements the school’s unique academic mission. We are a dynamic Department designed to provide you with a superb academic experience that stimulates your imagination, animates your ambitions, and prepares you for a lifetime journey. Our distinctive program studies the theory, application and best practices of how organizations and professionals engage with the public at the individual and organizational levels. We are deeply committed to blending academic rigor with relevance to ensure you gain a comprehensive understanding of the intellectual context that underlies Marketing Communication while gaining important insights into its applications.
At the same time, we believe in the value of a broad-based education that expands your critical and creative thinking skills, so our classroom experience uses many pedagogical approaches from lecture, to active discussion, to case studies, to engaging projects. Our faculty are great teachers and thought-provokers, bringing their own research and outside experiences into the classroom to create a memorable learning experience for you.
This is an ideal time to study Marketing Communication. While knowledge of the field has always been an important contributor to success, the convergence of technology and cultures brought about by globalization has created important challenges and unprecedented opportunities. Virtually every organization and every professional uses marketing communication to engage directly with the communities they serve. Doing this well helps create true distinction and long-term advantage, qualities we strive to impart on you to ensure you get the most out of this educational experience.
We hope you will join us!
Department Chair and Professor
