Undergraduate Programs
Course offerings in the Department of Marketing Communication prepare students for careers in the integrated fields of advertising, public relations, brand communications, direct/database marketing, e-commerce, sales and promotions. The major is grounded in a core of courses in integrated marketing communication, consumer behavior, and campaign planning and implementation. The goal is to prepare professional communicators who are creative, strategic, and ethical – who understand the power of communication to influence attitudes and behaviors, and who can design and manage strategic c ampaigns for diverse profit and non-profit organizations and clients.
Rooted in applied communication studies, the social sciences, and business administration our program balances solid grounding in theory with practical training in professional skills. Along with class work, students undertake internships that help develop and apply their knowledge in the working world. Most courses take place at the Boston campus, but students can also do coursework and internships in global locations such as Los Angeles, the Netherlands, and Taiwan.
The Department of Marketing Communication is committed to providing professional-level experiences for its students by supporting participation in EmComm, a faculty-supervised and student-run integrated marketing communication firm that works for clients in the greater Boston community, PRSSA, the student chapter of the National Public Relations Society of America, and AMACC, the student chapter of the American Marketing Association.
The faculty is committed to the following educational objectives:
- To develop students’ potential as planners, managers, and creative designers of marketing communication strategies.
- To develop qualitative and quantitative research skills for application to various marketing communication fields.
- To provide an understanding of the ethical, historical, theoretical and critical bases of the integrated marketing communication process in the global environment.
- To foster, maintain and develop interdisciplinary study for students and faculty.
- To develop the student as a lifetime learner.
