The Department of Marketing Communication

Our undergraduate and graduate programs prepare creative, strategic, and ethical professional communicators who understand the power of messages to influence attitudes and behaviors and who can design and manage strategic campaigns for diverse profit and non-profit organizations and clients.

Courses balance a solid grounding in theory with practical training in professional skills. Students complete courses in integrated marketing communication, consumer behavior, writing, creative design, and campaign planning that prepare them for careers in the integrated fields of advertising, public relations, brand communication, direct/database marketing, social marketing, and e-communication.

Students learn beyond the classroom through internships (locally with Industry Partners in the Boston area or globally in locations such as Los Angeles, the Netherlands, and Taiwan), involvement in organizations such as EmComm (a student-run integrated marketing communication agency), PRSSA (a student chapter of the Public Relations Society of America), and AMACC (a student chapter of the American Marketing Association), and participation in national and international competitions. Opportunities for students to develop their own independent business ventures are provided through our Entrepreneurial Studies program.

Students also learn from diverse Marketing Communicators, experts and scholars in the field who participate in our Fall and Spring Speakers Series and other Department events.

We are pleased to announce that our team of graduate students in the Global Marketing Communication & Advertising program were the 2007 North American Regional Winners and the 2006 World Champions in the International Advertising Association (IAA) InterAd X student advertising competition.

Experience the world class winning presentation at http://journalism.emerson.edu/savealife/.

Our undergraduate students participate in the annual American Advertising Federation competition, winning the regionals two years in a row (2001, 2002). Students' first time entry in the PRSSA Bateman Competition earned them honorable mention (2005)