Marketing Communication Faculty

John Davis' career spans both the academic and business worlds. He is the author of several acclaimed marketing books: The Olympic Games Effect-How Sports Marketing Builds Strong Brands (John Wiley & Sons, 2008), Magic Numbers for Sales Management (John Wiley & Sons, 2007), Measuring Marketing: 103 Key Metrics Every Marketer Needs (John Wiley & Sons, 2006), and Magic Numbers for Consumer Marketing (John Wiley & Sons, 2005), each of which has been translated into multiple languages. He is a contributing author to Fast Track to Success-Marketing (FT Press, 2009).  His current projects include 2 textbooks--Competitive Success: How Branding Adds Value (John Wiley & Sons, est. 2010), and Sports Marketing: Creating Long Term Value (Edward Elgar Publishing, est. 2011). He was Professor of Marketing Practice and Director of the Center for Marketing Excellence at Singapore Management University, where he received the 'Most Inspiring/Distinguished Teacher' award (2007) and Dean's Teaching Honors every year from 2004-2009. He also taught at University of Washington, UC Davis and Stanford University, and in partner programs with faculty from University of Chicago, INSEAD, Emory, Munich Business School, and the European Business School. John has taught at the undergraduate and MBA levels, and in numerous executive education programs for premier companies, including: IBM, DOW Chemical, Allianz, TIAA-CREF, OCBC, SK Telecom, Commerzbank, Schneider Electric, MSIG, IHG, Boeing, and SwissRE. His research interests include global brand leadership, marketing strategy, sports marketing, and marketing accountability. In business, he has won awards as the leader of global marketing organizations for Fortune 500 companies and two companies he founded with private investor groups, including BrandNewView, where he remains chairman. John has spoken at conferences around the world, from Tokyo to Cairo to San Francisco, and has been interviewed by global media, including: the BBC, MSNBC, CNBC, ChannelNewsAsia, Bloomberg, and NPR. He is co-host of the podcast series 'LeadershipMatters', and he also wrote and broadcast a 24-segment radio program about marketing.

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