Marketing Communication Faculty

Cathy's marketing experience ranges from the top of the Fortune 100 to boot-strapped entrepreneurial ventures and non-profit organizations.  Before coming to Emerson, Cathy served on the faculty at Boston College's Carroll School of Management, where she taught undergraduate and graduate courses in marketing, applied marketing management, and product planning and strategy, as well as professional selling and sales management.   Complementing her academic work is twelve years in the corporate world with IBM, where she first honed her skills in market analysis, forecasting, technical sales and sales management, and personnel recruitment and development.  Her combined expertise come together in marketing cases published in Strategic Marketing Management Cases and the Journal of Business Research.  As a researcher and writer, she is keenly interested in innovation, new product development, and the convergence of technology and marketing.