Marketing Communication Faculty

Silvia Hodges' main areas of interest include services and professional services marketing, cultural aspects of international marketing as well as buying behavior.

Her PhD thesis studies the marketing of legal services to mid-size companies.

Silvia conducted a number of studies on international professional services buying behavior, including Europe (Germany, UK, France, Italy), Latin America (Brazil, Mexico, Argentina, Venezuela, Colombia, Chile, Peru), and the US.

She has authored a book on legal marketing for WoltersKluwer/UTET (2007) and co-authored a number of books on professional services marketing.

Silvia frequently lectures and publishes both in trade and academic journals on international professional marketing.

Prior to joining Emerson's faculty, she worked in international B2C and B2B marketing and communication positions for over ten years.

Silvia serves as an editorial board member of Strategies, The Journal of Legal Marketing as well as the magazine of LSSO, the Legal Sales and Services Organization. She is also sits on the education committee of the Legal Marketing Association and is the founder of Legal Marketing Italia.