Marketing Communication Faculty

4.00
This course involves students in the development and execution of marketing communication strategies for an existing organization and/or brand. The spring semester course is designed around the American Advertising Federation's annual competition.

0.00
Students complete field work in the area of marketing communication. Students maintain regular contact with the internship coordinator during the semester, and submit reflective papers as assigned. Prerequisite: junior or senior standing, a grade point average of 2.7 or above, and permission of instructor. A 4-credit internship requires 16 hours a week over a 12 week period and an 8-credit internship requires 32 hours a week over a 12 week period. No more than eight credits of internship and no more than 12 credits of any combination of internship, directed project and directed study may be applied to the total graduation requirements. Students must participate in the Internship Experience Workshop offered through Career Services, prior to the start of the internship, and should consult the Academic Calendar for registration deadlines. Students who wish to particpate in an internship in the Los Angeles, CA Area must be enrolled in the Emerson Los Angeles Program.

4.00
This integrative capstone course examines the strategic roles of a variety of marketing communication elements including advertising, brand management, direct/database marketing, interactive marketing, media planning, public relations, sales promotion/event management, and sales/sales management. Students will develop an IMC plan for an organization as the culminating experience in the IMC program. This project requires students to demonstrate their knowledge of IMC and work with team members to either solve an organization's marketing communication problem or to help the organization to pursue an opportunity through the implementation of an integrated marketing communication strategy. Students must demonstrate competencies in market analysis and measurement, productivity and profitability analysis, strategy development, implementation of an IMC program consistent with selected marketing strategy, and evaluation. (Prerequisites: MH 604, MH 610, MH 617, MH 618.)

0.00
This internship requires students to secure positions in organizations where they will be gaining experience in Integrated Marketing Communication. Students must meet with site supervisors and internship coordinators throughout their internships and complete reports regarding their experiences during and at the completion of their internships. All students must participate in a mandatory internship orientation the semester before the internship. This is through the Career Services Office.