GMCA Curriculum

The GMCA program is a one-year, full-time program in which all students move through a sequence of courses together as a cohort. The program requirements are 40 credit hours from the following: (a 4-credit, 200-hour internship may be included in this total):

Fall Semester

GM 601 Marketing Management in a Global Environment
GM 603 Cultural Foundations of Buyer and Organizational Behavior
GM 604 Research Methods for Global Marketing Communication and Advertising
GM 605 Financial and Strategic Context of Global Market Planning

Spring Semester

GM 606 Global Marketing Communications Planning
GM 620 Global Brand Management
GM 636 Creative Thinking and Problem Solving in a Global Environment

Please choose one of the following:

GM 612 Global Public Relations
GM 614 Global Advertising
GM 627 Interactive and e-Communication in Global Environments

May intersession

GM 668 Global Marketing Communication Capstone

Summer session

GM 690 Internship for Global Marketing Communication and Advertising


GM 694 International Seminar/Practicum

Thomas Vogel

GMCA program director Thomas Vogel discusses the integration of theory and practice. Watch now »