Marketing Communication Faculty

Paul M.W. Hackett

Affiliated Faculty (2009)

BSc University of Aston, Birmingham
M.A. University of Gloucestershire
Ph.D. University of Aston, Birmingham
Ph.D. University of Gloucestershire

Paul M.W. Hackett

Paul Hackett is active both as a teacher and researcher. His research and teaching is rooted in the category-based system for understanding complex human behaviour known as facet theory. His interest in ontological categories has expanded from facet theory, to mapping sentences and then to metaphysics and ontology in a more general sense. He has published books and papers in this area and during 2015-16, he will be a visiting academic in the philosophy department at Oxford University where he will be conducting research into structural ontologies. 

Paul Hackett has held positions at Birmingham University, Cardiff University and Worcester University in the United Kingdom and Tufts University in the United States. He has a wide background in the humanities and social sciences (psychology, philosophy, sociology, religious studies, fine art) where his work has been focused by through a facet theory mereology. While at Birmingham University Business School, Paul developed his interested in the consumer research theory and psychological/behavioral explanations of consumer behavior. His research interests also include facet theoretical approaches to research especially as this applies to consumer psychology research, situated consumer behavior and store design along with consumer behavior and measurement of that behavior in a variety of settings.

Hackett has published numerous books, chapters, and journal articles in the area at the intersection of research methodology, psychology and philosophy. His books include: Conservation and the Consumer: Understanding Environmental Concern, Routledge  2006), Fine Art and Perceptual Neuroscience: Field of Vision and the Painted Grid, Explorations in Cognitive Psychology Series, Psychology Press (2013), and Facet Theory and the Mapping Sentence: Evolving Philosophy, Use and Application, Palgrave McMillan (2014). He is at present completing an edited book on qualitative consumer research: Qualitative Research Methods in Consumer Psychology: Ethnography and Culture, Routledge (Summer 2015) and with Jessica Schwarzenbach a book entitled: The Ph.D. in Fine Art, (Routledge, Summer 2015). He is involved in several other writing projects (see below for details).

His research and writing has appeared in many prestigious journals, including Psychometrika, International Review of Retail, Distribution, and Consumer Research; Environment and Behavior; the British Journal of Management; Multivariate Behavior Research, and others. Dr. Hackett is a chartered psychologist also an associate fellow of the British Psychological Society, a fellow of the Massachusetts Psychological Association, the Royal Anthropological Institution and a member of the Facet Theory Association.

A practicing artist, his mixed media paintings draw heavily on neuroscience to depict the physiological and psychological basis of visual perception, have been exhibited in England, Wales, Scotland, Iceland, and the US.


Office: Walker 7th Fl.

Phone: 8746