OP471: Consumption, Activism and Social Change
Background Information
Scholarly Articles
Business and Marketing Sources
Background Information
For a quick overview of a topic or for a definition of an unfamiliar term, start here.
Advertising Age Encyclopedia of Advertising [X] HF5803 .A38 2003
Best Customers: Demographics of Consumer Demand [X] HC79.C6 B47 2005
Encyclopedia of American Social History [X] HN57 .E63 2001
Encyclopedia of Major Marketing Campaigns [X] HF5837 .E58 1993
Encyclopedia of Politics [X] JA61 .E54 2005
Oxford Reference Online: Premium Collection
Searchable collection of over a hundred Oxford Reference books, including A Dictionary of Economics and The Oxford Companion to the Politics of the World.Alternative Press Index
Indexes journals covering cultural, economic, political & social change. 1991 to present.
Search the Library Catalog for books on your topic. Some suggested subject headings are listed below. Or you can try a keyword search to combine multiple terms.
Consumer behavior
Globalization
Product management
Protest movements
Radicalism
Scholarly Articles
Use these databases to locate scholarly articles, on topics ranging from economics to globalization to activism.
Academic OneFile
Contains 8,000 multi-disciplinary academic journals, the majority in full-textAcademic Search Premier
Includes social sciences, humanities, and business.Communication & Mass Media Complete
Citations and full text in all areas related to communication and mass media.
Business and Marketing Sources
Use these business databases to locate articles from business magazines and trade publications. You'll also find company and industry data, demographics, and statistics.
General Business File ASAP
Business trends, technologies, products, and company profiles.Hoover's Online
Company and industry information, including financial data, company histories, news, and analysis.LexisNexis Academic
Business articles, company financial data, SEC filings and reports, and industry and market news.TableBase
Tabular data including market shares, sales, rankings, statistics, and demographics.Wall Street Journal
Full-text articles from 1984 to the present.
