Library & Media Services

Publishing Research Guide

Industry Overviews and Publishing Companies
Magazine Publishing
Book Publishing

Industry Overviews and Publishing Companies

Find background information on the trends, economics, health, and history of the publishing industry and individual companies.  

Business and Company Resource Center
Articles and data on industries, companies, and topics.

General BusinessFile ASAP
Articles from trade and business publications on industries, markets, and more.  

Hoover's Online
Industry and company summaries, including statistics, trade organizations, and trends. 

International Directory of Company Histories [X] HD2721. I57
Company histories for large, international companies.  

LexisNexis Academic 
Use the Business section to find full-text articles from trade publications on industry trends and individual companies.   

Standard & Poor's Industry Surveys [X] HC106.6. S74
The three volumes of Industry Surveys are organized alphabetically by industry. The entry on Publishing covers magazines and books and includes many statistics. Standard & Poor's is a key source and great place to begin compiling information on the publishing industry.

Tablebase
Tabular data and articles on industries and markets. 

Wall Street Journal
Full text of WSJ articles back to 1984, covering many aspects of the publishing industry.

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Magazine Publishing

Magazine publishing research includes statistical information such as circulation, demographics, and revenue.

Magazine Numbers

Bacon's Magazine Directory [X] PN4877.B32 2006
A public relations tool, Bacon's includes detailed lists of magazines arranged by category. Masthead information and circulation figures are included with entries.  

Folio Super Book [X] Z286.P4 F63 2006
Information on circulation, magazine production, and publishing technology.

Magazine Dimensions [X] HF6105.U5 M23 2006
Statistics and trends on magazine publishing.    

Media Kits: Magazine publishers compile information for advertisers in media kits.  Kits include the ABC audit information, as well as additional information on titles. Check the publication's website to see if a media kit is available.

Mediamark Reporter
Demographic and marketing information based on a national survey of product usage and media exposure. Data from 2005. You must register with your Emerson email address to use. Does not work in Firefox.

MediaMark Research: Magazine Total Audience Report  [X] HF5415.3 .M43
Provides detailed characteristics of magazine readers, including income, race, and occupation. For the most recent information available, ask for the CD-ROM at the Reference Desk.  

SRDS Consumer Magazines Shelved in Periodicals

SRDS Online
Designed for advertisers, SRDS (Standard Rate & Data Service) includes advertising rates, circulation, sales numbers, and other statistical data. Only includes titles that accept paid advertising.

Ulrich's International Periodicals Directory
Circulation figures, advertising information, and selected reviews.

Bowker's News Media Directory  [X] PN4875 .W6 2005
Volumes for newspapers, TV and radio, and magazines and newsletters.

Writer's Market [X] PN161 .W83 2006 (at Reference Desk)
The Writer's Market can help you analyze a magazine from the writer's eye. Provides information on submission guidelines and pay.  

Magazine History

The Library owns histories of the magazine industry in general as well as histories of specific magazines. Some general works are in the Reference collection.

American Mass Market Magazines [X] PN4877 .A48 1990
Women's Periodicals in the United States: Consumer Magazines [X] PN4879 .W6 1995

Other books are in the Main Stacks.

A History of Popular Women's Magazines in the United States, 1792-1995     
The Franchise: The History of Sports Illustrated Magazine
Inside Ms.: 25 Years of the Magazine and the Feminist Movement
Rolling Stone Magazine: The Uncensored History

Or search the library catalog by subject heading.

Magazine covers, United States
Magazine design history, 20th century
Periodicals history, 20th century
Women's periodicals, American

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Book Publishing

In addition to publishing industry sources that include both magazine and book publishing information, the Library has many sources focusing specifically on the book publishing industry.

Reference Books

American Literary Publishing Houses  [X] PN771.D5 (v. 46 and v. 49)
In two volumes covering 1638-1899 and 1900-1980.

Career Opportunities in the Publishing Industry [X] Z471 .Y34 2005

Book Review Digest  [X] Z1219.C95 (1905-1993)
Excerpts of book reviews from the original year of publication.

A History of Book Publishing in the United States: [X] Z473 .T42
An overview of publishing in the United States, with chapters on genres, publishers, and more.  

The Huenefeld Guide to Book Publishing  [X] Z471.H84 1993

International Book Publishing: An Encyclopedia [X] Z282.5 .I58 1995

Literary Market Place [X] PN161 .L5 2006 (at Reference Desk)
A directory of publishers in the United States.

Bowker Annual: Library and Book Trade Almanac [X] Z731 .A47 2006
Information on book sales, book prices, notable books, and more.

Book Publishing USA - Facts, Figures, Trends: Factors Shaping the US Book Industry 2000-2001 [X] Z471 .O33 2001

#1 New York Times Bestseller  [X] Z1033.B3 B43 1992
Facts about the books that have been #1 New York Times Bestsellers since 1942.

Book in the Main Stacks

For additional titles about the book publishing industry, history, publishing houses, or trade, try these subject heading searches.

Book industries and trade
Publishers and publishing

Databases

Academic Search Premier
Find book reviews as well as articles from scholarly and popular sources about book publishing. Includes the full text of Publisher's Weekly since 1997 with PDF images and article abstracts since 1989.   

Books in Print
Research the book market and see what books are in print, out of print, and forthcoming. Also provides reviews of some books.

LexisNexis Academic
Use the Arts and Sports News section to find book reviews.

National Occupational Standards for Publishing
This set of standards from the UK includes qualifications for many jobs in the publishing industry. The document is from the Publishing Training Centre at Book House, a UK organization offering development and training for publishing professionals.

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Please ask a librarian if you need help.
Updated for Fall 2007 by Amy Robb
Comments and suggestions to Reference