MH258: Principles of Integrated Marketing Communication
News SourcesConsumer Response
Advertising and Public Relations
Other Resources
News Sources
LexisNexis Academic
Newspaper articles, wire services, legal, broadcast, and business news. Search the News section of the database and use the left menu to view results from Newswires & Press Releases. Try adding the keyword partner* to search for promotions and partnerships. Consider using advanced search options to refine your results, such as searching for terms to appear in headlines and lead paragraphs and having keywords appear at least 5 times in a search result.
General BusinessFile ASAP
Business trends, technologies, products, and company profiles. Includes some full text. 1980 to present
Wall Street Journal
Full-text searchable articles from The Wall Street Journal 1984 to present
Consumer Response
Google Blog Search and Technorati
Search user-generated media such as blogs.
Vista Babble Forum and Vista Forums
Search to see what issues are most discussed.
Advertising and Public Relations
Ad$pender
Monitors advertising expenditures across 11 different media. 2002 to present Available only in Library. See Reference Librarian for password.
Library Magazines and Journals
Browse through print issues of current and older magagines and journals to find examples of advertising.
Microsoft Press Pass
Information for journalists including press releases, white papers, fact sheets and images.
Blinkx and Truveo
Seach from over 18 million hours of video from sites including YouTube, Google Video, MySpace, AOL and more.
Other Resources
Business and Company Resource Center
A wide variety of global business information, including business case studies, business trends, emerging technology reports and consumer marketing data. 1980 to present
Internet Archive Wayback Machine
Look at archived versions of websites. What did the Microsoft Vista site look like before, during and after the product launch?
