Marketing Research Guide
Introduction
This guide is designed to familiarize you with information resources that answer the essential sequence of questions common to all marketing research.
Who is our client and what product are they selling?
Information About Companies, Industries, and ProductsTo whom are we trying to sell the product?
Consumer Demographics and PsychographicsHow and where will we advertise?
Audience Measurement and Media ChoiceHow much will advertising cost?
Pricing Media Buys
