MH259A: Principles of Advertising
Resources for Group Project
Companies
Hoover's Online
Company and industry information, including financial data, company histories, news, and analysis.
Business and Company Resource Center
Global business information, include company profiles, business case studies, business trends, and consumer marketing data.
Industries
Standard and Poor's Industry Surveys
[X] HC 106.6 S74 2006 v.1-3
Standard reference books for the current state and outlook for over 50 major North American and global industries.
LexisNexis Academic - Business
Select "Business" from the left-hand menu. You can find company information and profiles, SEC filings, and search news in major industries and business news in general.
Competition and Market Share
TableBase
Tabular data on companies and products, including market share, sales, rankings, statistics, and demographics.
Market Share Reporter
[X] HF 5415.2 M35 2004-2005
Tables and graphs of market share information of the U.S. and the world, from journals, newspapers, and other report sources. Organized by SIC code.
Consumer Analysis
Mediamark Reporter
Demographic and marketing information based on a national survey of product usage and media exposure of adults and teens in the 48 contiguous states. Allows sorting and downloading of data in spreadsheet format. You must register with your Emerson email account to use.
Snapshots Market Profiles
Demographics and market profiles for 210 DMAs. Must be used inside the library. See librarian for password.
