MH255A: Principles of Marketing
Market ResearchArticles from Newspapers and Trade Magazines
Books
Market Research
MarketResearch.com Academic
MarketResearch.com Academic provides thousands of full-text market research reports, many with global coverage, for industry and market research.
The 2007 Entertainment, Media & Advertising Market Research Handbook
Library Catalog
Table of Contents
The 2007 Leisure Market Research Handbook
Library Catalog
Table of Contents
Consumer Behavior 2007
Library Catalog
Table of Contents
Research Alert Yearbook
Library Catalog
Marketing and Consumer Trends and Reports from the Recording Industry Association of America (RIAA)
http://www.riaa.com/keystatistics.php
Mediamark Reporter
Demographic and marketing information based on a national survey of product usage and media exposure. Data from 2006. You must register with your Emerson email address to use. Does not work in Firefox.
Suggested Reports:
Fall 2006 Product - Leisure/Sports- Leisure Activities - How Often Engaged In
Fall 2006 Product- Electronics - Pre-Recorded Compact Discs & Audio Tapes
Fall 2006 Product- Leisure/Sports- Leisure Activities - Other Activities Engaged In – Listen to Music
Articles from Newspapers and Trade Magazines
General BusinessFile ASAP
Business trends, technologies, products, and company profiles. Includes some full text. 1980 to present
Example searches:
social and marketing and (music* or record*)
(independent or indie*) and (music* or record*)
LexisNexis Academic
Newspaper articles, wire services, legal, broadcast, and business news.
Example search:
streaming and marketing and (music* or record*)
Wall Street Journal
Full-text searchable articles from The Wall Street Journal 1984 to present
Example searches:
"satellite radio" and music and market*
“Musical recordings” and “Recording industry”
Books
Search the Library Catalog to find books on marketing strategy, case studies, and return on investment. To browse books on these subjects, start at the HF5415.122 section of the Library.
