A full text database with over 12,000 case studies from major companies and advertising agencies, articles from leading advertising journals, and unpublished papers. Covers all areas of marketing communications. Includes adspend statistics, and demographic and economic data. Includes fulltext coverage of AdMap and Market Leader.
40 million records describing materials owned by libraries in the U.S.and around the world, available to all. Limited user access is also available to the subscription interface of Worldcat by clicking here.