Research methods (MH604)

Seoumi Han Youn, Ph.D. Assistant Professor Marketing Communication

Professor Youn designs her course site according to the research process for MH604. Research Methods for Global Marketing strives to foster student ability in developing, conducting, and evaluating marketing research.

Among many features of her site are samples of student work detailed with Youn's feedback for up to three revisions. She also offers student projects, case studies, readings and Web links arranged to parallel the research process. Students have asked for permanent access to the course site in order to make use of it in their other Global Marketing courses.