Los Angeles Program Faculty

After a ten-year on-air and production career in Boston radio and television, Brad relocated to Los Angeles to accept a position as a publicity executive for Norman Lear's Tandem/TAT Productions (later Embassy Television, now Sony Pictures Television), where he was responsible for the episodic and series publicity of the company's network hits at the time, which included The Jeffersons, One Day At A Time, Archie Bunker's Place, Diff'rent Strokes, The Facts of Life and Square Pegs, as well as several after-school specials, syndicated programming and movies for television. In 1983, he left that position to establish his own agency, Lemack & Company Public Relations/Talent Management (LemackCo.com). Since then, the communications company has established itself in the areas of entertainment, personality and book publicity, business and non-profit public relations, special event creation and production, and talent management and career development for actors. In 2002, Brad launched a publishing division of Lemack & Company. Under the imprint Ingenuity Press USA (IngenuityPressUSA.com), the company develops and publishes books for actors and for readers interested in the business of acting, entertainment and performing arts. In 2008, Brad launched RerunIt, LLC, and serves as the company's President/CEO. The media production, licensing and Web content company owns and operates the entertainment and e-commerce Web site RerunIt.com, which features exclusive video packages and interview clips showcasing actors and media personalities who have helped shape and define American pop culture. Brad serves as the host for the collection of on-demand Webcasts available on the site. He received his Bachelor of Science degree from Emerson College in communication studies and his Master of Arts in theatre arts and dance, with a concentration in performance for social change, from California State University, Los Angeles. He is the author of the popular book for actors The Business of Acting: Learn the Skills You Need to Build the Career You Want and developed and edited the books Acting and How To Be Good At It and Acting and How To Be Good At It: The Second Edition, by noted character actor and acting coach Basil Hoffman). He also contributed to the book of the musical BARK.Brad hosts the Web TV series Inside the Business of Acting, for the Virtual Channel Network (VirtualChannelNetwork.com). The series features one-one-one conversations with successful, working actors and other industry professionals talking about their career journeys, turning points and lessons learned along the way. The series is designed to help empower young actors in the journeys of their own careers. Brad has been of the faculty of the Emerson College Los Angeles Center since 1995.