Emerson Los Angeles Faculty
Los Angeles Part Time Faculty (1996)
B.S. Emerson College, M.A. California State University
Brad Lemack is an award winning Los Angeles-based talent manager and entertainment publicist. He is author of two popular books for actors, The Business of Acting: Learn the Skills You Need to Build the Career You Want, first published in 2002, and The New Business of Acting: How to Build a Career in a Changing Landscape, published in October 2010. Brad is also the host of the web TV series Inside the Business of Acting (InsideTheBusinessOfActing.com) and writes The Business of Acting Blog at TheBusinessOfActing.com.
He has been a professor of performing arts and communications at the Emerson College Los Angeles Center since 1995.
After a 10-year on-air and production career in Boston radio and television, Brad relocated to Los Angeles to accept a position as a publicity executive for Norman Lear's Tandem/TAT Productions (later Embassy Television, now Sony Pictures Television), where he was responsible for the episodic and series publicity of the company's network hits at the time, which included: The Jeffersons, One Day at a Time, Archie Bunker's Place, Diff'rent Strokes, The Facts of Life, and Square Pegs, as well as several after-school specials, syndicated programming, and movies for television.
In 1983, he left that position to establish his own agency, Lemack & Company Public Relations/Talent Management.
Since then, the communications company has established itself in the areas of entertainment, personality and book publicity, business and nonprofit public relations, special event creation and production, and talent management and career development for actors. In 2002, he launched a publishing division of Lemack & Company.
Brad is the author of two popular book for actors, The Business of Acting: Learn the Skills You Need to Build the Career You Want (2002) and the recently published The New Business of Acting: How to Build a Career in a Changing Landscape (2010). He also developed and edited the books Acting and How to Be Good at It and Acting and How to Be Good at It: The Second Edition, by noted character actor and acting coach Basil Hoffman. He also contributed to the book of the musical Bark. Brad hosts the web TV series Inside the Business of Acting.