MA in Communication Management

The Master of Arts in Communication Management prepares students for roles as leaders and change agents in the public and private sectors. Students learn to use communication to achieve organizational goals in business, government, and non-profit arenas.

Communication Management: The creation, implementation, and maintenance of effective individual, group, organizational, and web-based communication in a variety of work settings.

Communication Management professionals select plans and implement them according to the principles and techniques of strategic communication, taking into account the ways in which traditional and emerging communication technologies aid in that implementation. After consulting industry leaders, current students, and alumni, we designed the new Communication Management curriculum to prepare leaders and change agents to achieve organizational goals in business, government, industry, and non-profit/charitable sectors. Our new concentrations provide you with more choice and flexibility in focusing on specific areas of communication.

• Concentration I: Human Resources & Employee Communication
• Concentration II: Public Relations & Stakeholder Communication

You will develop speaking, writing, listening, and negotiating skills, as well as the media expertise necessary for success in the rapidly changing technological environment. The constant changes in web-based communication compel the best communication managers to be pioneers in the use of new media for managing information flow. Utilizing core communication principles combined with the ability to analyze the advantages and pitfalls of web-based communication, your knowledge and skills will lead organizations, groups, and individuals through the complexities of the 21st century.

Graduates in Communication Management are sought after in a variety of industries and occupations—from pharmaceuticals to entertainment, health and fitness to travel and tourism, a CM degree will have lasting value during any economic time.  The Communication Management degree will prepare you for leadership positions such as director of corporate communication or public affairs in the business sector; director of public advocacy campaigns for a non-profit or non-governmental organization; or independent consultant or trainer.

To complete the degree, each student completes either a Capstone project or Thesis that synthesizes prior coursework and applies information gleaned from the various courses.

Core Classes

Concentration 1: Human Resources & Employee Communication

Concentration 2: Public Relations & Stakeholder Communication

Elective Courses