Marketing Communication Resources

Publications | Associations | General | Books & Directories

PODCAST

• Pick Me: Breaking into Advertising (Ad Club and Emerson College event, 11/30/05)

INDUSTRY TRADE PUBLICATIONS & NEWSLETTERS

• Advertising Age
• AdWeek
• American Demographics
• Brand Packaging
• BrandWeek
• Broadcasting & Cable
• Communication Arts
• Entertainment PR Newsletter
• Marketing Today
• MediaWeek
• O’Dwyer’s PR Daily
• Promo Magazine
• PRWeek
• Selling Power

PROFESSIONAL ORGANIZATIONS AND ASSOCIATIONS

• Ad2 National (Young Professionals of American Advertising Federation)
• Advertising Club of NY
• Advertising Club of LA
• Advertising Women of NY
• American Advertising Federation
• American Association of Advertising Agencies
• American Marketing Association of Boston
• Association for Women in Communications
• Business Marketing Association (BMA) (a resource for B-to-B marketers)
• Council of Public Relations Firms
• Institute for Public Relations (IPR)
• International Advertising Association, New York Chapter
• International Association of Business Communicators (New England Chapter)
  
• Meeting Planners International
• Promotion Marketing Association
• National Association of Government Communicators
• Public Relations Student Society of America (PRSSA)
• Public Relations Society of America (PRSA)
• Society of American Business Editors and Writers
• The New England Ad Club

OTHER INDUSTRY RESOURCES

• AdAge Career Center
• Ad Age Agency Preview
• Ad Week Classifieds
• Agency Compile
• MediaRecruiter
• PR Week Jobs (PR job board)
• Talent Zoo (marketing/advertising job board and industry news)  

PRINT (available in Career Services)

• Contact: The Press and Public Relations Handbook 2004
• Careers in Communications and Entertainment
• How to Put your Book Together and Get a Job in Advertising, Paetro
• Making it in Public Relations, Mogel
• Marketing and Sales Career Directory, Visible Ink Press, Morgan
• O’Dwyer’s Directory of Public Relations Firms
• O’Dwyer’s Directory of Corporate Communications
• Shameless Marketing For Brazen Hussies, Ross
• So, You Want to be in Advertising, Caffrey
• Standard Directory of Advertisers (red books)
• The AdWeek Directory
• The BrandWeek Directory
• The MediaWeek Directory