
Marketing Communication Resources
Publications | Associations | General | Books & Directories
PODCAST
- Pick Me: Breaking into Advertising (Ad Club and Emerson College event, 11/30/05)
INDUSTRY TRADE PUBLICATIONS & NEWSLETTERS
- Advertising Age
- AdWeek
- American Demographics
- Brand Packaging
- BrandWeek
- Broadcasting & Cable
- Communication Arts
- Entertainment PR Newsletter
- Marketing Today
- MediaWeek
- O’Dwyer’s PR Daily
- Promo Magazine
- PRWeek
- Selling Power
PROFESSIONAL ORGANIZATIONS AND ASSOCIATIONS
- Ad2 National (Young Professionals of American Advertising Federation)
- Advertising Club of NY
- Advertising Club of LA
- Advertising Women of NY
- American Advertising Federation
- American Association of Advertising Agencies
- American Marketing Association of Boston
- Association for Women in Communications
- Business Marketing Association (BMA) (a resource for B-to-B marketers)
- Council of Public Relations Firms
- Institute for Public Relations (IPR)
- International Advertising Association, New York Chapter
- International Association of Business Communicators (New England Chapter)
- Meeting Planners International
- Promotion Marketing Association
- National Association of Government Communicators
- Public Relations Student Society of America (PRSSA)
- Public Relations Society of America (PRSA)
- Society of American Business Editors and Writers
- The New England Ad Club
- AdAge Career Center
- Ad Age Agency Preview
- Ad Week Classifieds
- Agency Compile
- MediaRecruiter
- PR Week Jobs (PR job board)
- Talent Zoo (marketing/advertising job board and industry news)
PRINT (available in Career Services)
- Contact: The Press and Public Relations Handbook 2004
- Careers in Communications and Entertainment
- How to Put your Book Together and Get a Job in Advertising, Paetro
- Making it in Public Relations, Mogel
- Marketing and Sales Career Directory, Visible Ink Press, Morgan
- O’Dwyer’s Directory of Public Relations Firms
- O’Dwyer’s Directory of Corporate Communications
- Shameless Marketing For Brazen Hussies, Ross
- So, You Want to be in Advertising, Caffrey
- Standard Directory of Advertisers (red books)
- The AdWeek Directory
- The BrandWeek Directory
- The MediaWeek Directory


