Elizabeth Baudoin '02
"The tools and contacts provided through the Emerson community are beyond invaluable."
Were you an undergraduate or graduate student, or both?
Why did you decide to come to Emerson?
Emerson provided me with the most creative and supportive environment to be an individual while discovering and nurturing talents that have led me to where I am today.
How is Emerson a part of your life today?
Emerson alumni attract other Emerson alumni. I've been hired by alumni and have had the pleasure to hire other alumni. There is a work ethic ingrained in all of us that is appreciated and carries across every project and idea. The tools and contacts provided through the Emerson community are beyond invaluable.
Describe a favorite Emerson memory.
Interviewing Willie Nelson while being music director of WERS. Just me, Willie, and his guitar in the live room at 120 Boylston. One of the most magical moments of my life.
Probably one of the best connections ever.
Tell us about an "Emerson Connection."
Ha! Just one? With a huge passion for music, I decided I wanted to get involved with music supervision. In 2006, I interviewed at a company half run by an Emerson alum, Wende Crowley. With absolutely no experience, she hired me based on my passion and Emerson college degree. ("You're Emerson. You're hired.")
If you are currently working, what is your title and how would you describe what you do to a current undergraduate?
I currently work at A.D.D. Marketing and Advertising, a Los Angeles–based alternative marketing and advertising agency. My current title is director of brand experience. We design creative marketing campaigns for brands, movie/tv studios, and major advertising agencies both in the field and online in the social space.
Describe a notable achievement in your career.
Winning a 2009 ThinkLA Belding award for the execution of the Deustch LA LittleBigPlanet campaign.
What are your goals for the future?
To continue to develop innovative campaigns that change the way consumers look and respond to advertising and marketing. Awards are nice, too.
Describe Emerson in 3 sentences or less.
Emerson College gives students the tools and support to create their own destiny.
What advice do you have for incoming students?
Say yes to everything and collaborate with everyone. Each opportunity will lead you to your next project. It's who you know and what you have worked on. Also, avoid Newbury Street on the weekends.
What advice do you have for recent graduates?
Take informational meetings and talk to everyone about what you want to do and where you want to do it. Networking and putting yourself out there will eventually lead you to where you want to be. Don't be afraid to ask for what you want. It's the only way to get it.
What else should we know?
Emerson is the gift that keeps on giving.