Integrated Marketing Communication: Program Structure

• 40 credit hours including:
• • Five required courses
  • Five elective courses
  • Optional internships or directed studies (may fulfill up to four elective credits)
• Full- or part-time enrollment (Full-time enrollment is typically 8 or 12 credits per semester.)
• Classes generally meet from 6-10 p.m.
• Fall or spring admission

Capstone

The program’s final capstone course allows you to integrate all of your skills and coursework to work together with classmates on a bona fide client project.  Working with your advisor, you are able to tailor the curriculum to your professional and educational goals.

Recent Capstone Clients

During the capstone class, you will spend an entire semester developing a comprehensive marketing communication plan and creative execution for your client.  Recent capstone clients include:

• A regionally based wine producer
• A multi-site medical facility
• An environmental planning group

Program Flexibility

As you progress in the program, you build on the knowledge from the core classes with electives.  If you are interested in new media strategies, for example, you might elect to take courses such as Direct/Database Management, Web Page Development and Management, and Interactive and e-Communication.  If managing the creative process interests you, you could combine Creative Thinking: Copy and Design with Writing for Marketing Communication.