Master of Arts in Global Marketing Communication & Advertising

Communicating with the World

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Marketing communication managers, working for multinational corporations and the agencies that plan their advertising, direct marketing, and public relations efforts, must be experts at communicating across cultural lines. With the world becoming smaller and more interconnected—the results of free-trade agreements, micro-technology, outsourcing, global transportation networks, and the Internet—graduates of the GMCA program are sought-after for their cross-cultural awareness, their understanding of business practices, and their ability to develop long-term communication strategies. You will be prepared to assist companies in establishing a worldwide presence and building a brand that transcends national barriers, while simultaneously responding to the needs of consumers in particular local cultures. With the perspective developed in Emerson’s Global Marketing Communication and Advertising program, the view from your office reaches around the world and back. 

Marketing communication strategies for the global marketplace.

If you are torn between pursuing an MBA and enrolling in the GMCA program, you are not alone. Many of our students considered an MBA, but ultimately realized they were drawn not to business administration, but to business communication. With the increasing importance of global sensitivity and awareness, an integrated approach to marketing communication from a cross-cultural standpoint is helping managers to become acutely aware of the needs of their clients. Our alumni tell us that the GMCA degree offers an invaluable complement to the more business-oriented functions of their jobs and that their unique abilities help them to stand out in a job market swamped with MBAs.

One year immersed in teams that simulate the global marketplace.

As a response to the acute need for leaders who are comfortable working and communicating internationally, the GMCA program stresses a team-based approach to marketing communication. At Emerson, you will share a classroom experience—including case studies and simulations—with students hailing from across the United States and around the world. Imagine being able to talk about the future of world markets with a student from Taiwan, the customer-support-outsourcing phenomenon with a classmate from India, or European perceptions of the United States with a student from France.