Graduate Admission
Emerson College
Program Comparison
http://admission.emerson.edu/admission/graduate/academics/Program-Comparison.cfm

What Program Suits You?

Graduate Student MeetingGraduate students often struggle to find a program that truly fits them. For example, some Emerson students considered getting an MBA, but realized that the traditional 'MBA Suit' didn't look or feel quite right. They came here because they realized they were interested in business communication rather than business administration. Others knew they had a talent for communication, but wanted a career where they could use that talent to address real social problems.

No matter what brought you here, or where you hope this degree will take you, our goal is to help you determine which program best suits you.

Quick Facts:

1-year cohort
Full-time
40 credits
Internship req'd
Fall admission

Global Marketing Communication and Advertising

GMCA integrates the disciplines of communication and marketing management, and focuses on the skills and knowledge necessary for building, executing, and evaluating integrated marketing communication strategies in a global environment. Prepares you to assist companies in establishing a worldwide presence and building a brand that transcends national barriers, while simultaneously responding to the needs of consumers in particular local cultures. Learn more...

   

Quick Facts:

Full or part-time
40 credits
1.5-2 years (FT)
Fall or spring admission

Integrated Marketing Communication

IMC develops professionals with marketing breadth and managerial perspectives on marketing strategy, brand management, and integrated marketing communications. Studying consumer behavior, research, advertising, sales promotion, and publicity, students are prepared to advance their careers on the client or agency side, within the interactive and global world of marketing. Learn more...

   

Quick Facts:

Full or part-time
40 credits
1.5-2 years (FT)
Fall admission

Health Communication

This program is offered in collaboration with the Tufts University School of Medicine and gives you a solid foundation in communication and health sciences, so that you can effect meaningful change in target populations. Learn more...

   

Quick Facts:

Full or part-time
40 credits
1.5-2 years (FT)
Fall or spring admission

Communication Management

This program prepares you to design and execute effective communication plans that help define and support an organization’s daily operations and long-term vision. Coursework focuses on leadership and negotiation, organizational communication, strategic planning, crisis communication, and public affairs to help you become a leader in business, government, and non-profit arenas. Learn more...