PART TIME FACULTY
DEPARTMENT OF MARKETING COMMUNICATION
B.A. Binghamton University
Steve Kalter is a dedicated and enthusiastic marketing research professional with over 20 years in the field.
Mr. Kalter has wide-ranging expertise conducting quantitative and qualitative research for myriad well-known brands in the CPG, retail, and manufacturing arenas. In 2002, Mr. Kalter founded Acumen Marketing Research, Inc., a highly respected marketing research firm based in Massachusetts.
Mr. Kalter is the immediate past president of the New England chapter of the MRA, serving at the helm from January of 2012 through June of 2013. He remains actively involved on the NEMRA Board, is the current chapter liaison to the national MRA organization, and received the Chapter Service Award in 2011.
Mr. Kalter has been an Edison Awards Judge for product innovation every year since its inception in 2009, and has also served as marketing co-chair for Theatre III, a non-profit community theater organization.
Acumen's unique, creative approach to reporting and data visualization enables clients to "See the Big Picture"™ rapidly, providing more astute observations, more meaningful analyses, and truly actionable recommendations.
Introduction to Research Methods (MK604)