PART TIME FACULTY
DEPARTMENT OF MARKETING COMMUNICATION
B.F.A. Carnegie Mellon University
M.A. Emerson College
Stacey Babb began her career as an independent contractor producing marketing and entertainment media with outputs that include television shows, feature films, commercials, interactive and print. Babb's diverse list of clients includes WGBH, the Boston Red Sox, Discovery Channel, PBS, Diet Pepsi, Sundance Channel and the Samaritans. While serving in the producer role, she also gained experience in client service and strategic planning. Lured by the opportunity to further develop her account management skills, she joined the Brand Communications & Creative Services department at John Hancock Financial Services. Babb managed the video and interactive departments of the in-house advertising agency while collaborating with the marketing leaders of John Hancock's many product lines, including corporate sponsorships like the Boston Marathon.
Babb brings a diverse range of experience to her classroom as well as a passion for exploring the changing landscape and what that means to tomorrow's marketers.
Capstone: The Integrated Marketing Communications Campaign (MK480)