Seounmi Han Youn
DEPARTMENT OF MARKETING COMMUNICATION
B.S. Korea University
M.A. Korea University
Ph.D. University of Minnesota
As a project manager, Dr. Youn has extensive industry experience in marketing and advertising research working for global companies in DongSeo marketing research firm, Seoul, Korea. She incorporates her professional expertise in cross-cultural marketing and advertising perspectives into her classes and research programs. She specializes in teaching research methods, advertising management, and cross-cultural consumer behavior. Her research interests focus on interactive advertising effectiveness, adolescents' online socialization (specifically privacy concerns), and consumer profiles for strategic segmentation in marketing communication.
Dr. Youn has published papers in Communication Research, Journal of Advertising Research, Journal of Broadcasting & Electronic Media, Psychology & Marketing, Social Indicators Research, Journal of Current Issues and Research in Advertising, Journal of Computer-Mediated Communication, Journal of Consumer Affairs, Journal of Interactive Advertising, CyberPsychology & Behavior, International Journal of Internet Marketing and Advertising, International Journal of Advertising, and Social Marketing Quarterly. She has presented research papers at national and international conferences for various organizations, such as the Association for Education in Journalism and Mass Communication, the American Academy of Advertising, Advances in Consumer Research, Child and Teen Consumption, and the American Council of Consumer Interests. Additionally, she has co-authored book chapters in Sports Marketing and the Psychology of Marketing Communication and Advertising, Promotion, and New Media. Dr. Youn has served as an Editorial Review Board (ERB) member of the Journal of Advertising since 2007 and received the Outstanding Reviewer Award from the Journal of Advertising in 2009.
Introduction to Research Methods (MK604)
Quantitative and Qualitative Research Methods (MK332)
Research Methods for Global Marketing Communication and Advertising (GM604)