Roxana D. Maiorescu



B.A. Babes Bolyai University
M.A. Virginia Polytechnic Institute
Ph.D. Purdue University

Contact Information

Office: Walker 710
Phone: 3311
E-Mail »

Dr. Roxana D. Maiorescu specializes in global public relations and social media. Her research interests are: organizational culture, leadership, and employee communication. Prior to joining Emerson College, Roxana taught at Purdue University.


  • 2012
  • Maiorescu, R. (2012). Web 2.0: Engaging internal and external constituencies. Business Research Yearbook, 19(1), 120-126.

  • 2012
  • DeLung, J., Magee, R., DeLauder, R., & Maiorescu, R. (2012). Proximity and framing in news media: Effects on credibility, bias, recall, and reader intention. Journalism and Mass Communication, 2(7), 748-758.

  • 2012
  • Maiorescu, R. (2012). Daimler's bribery case. In S.K. May (Ed.), Case Studies in Organizational Communication: Ethical Perspectives and Practices (pp.219-229). Thousand Oaks, CA: Sage.

  • 2013
  • Maiorescu, R. (2013). Grounded theory method: New means to assess stakeholders' perception of organizational values. International Journal of Interdisciplinary Research, 2 (1), 63-70.

  • 2014
  • Williams, A.P., & Maiorescu, R. (2014). Evaluating candidate campaign e-mail messages in U.S presidential election 2012. In J.A. Hendricks & D. Schill (Eds.), Presidential Campaigning and Social Media. NY: Oxford University Press.

  • 2015
  • Maiorescu, R. (2015). Public relations for the bereaved: Online interactions in a community for stillbirth and neonatal death charity. Public Relations Review, 41 (2), 293-295.

  • 2015
  • Hackett, P. M.W., & Maiorescu, R. (2015). What is consumer ethnography? The ‘big E’ and ‘little e’ in consumer research. In Paul M.W. Hackett (Ed.), Qualitative Research Methods in Consumer Psychology: Ethnography and Culture. New York, NY: Routledge.

  • 2016
  • Maiorescu, R. D. (in press). Crisis management at General Motors and Toyota: An analysis of gender-specific communication and media coverage. Public Relations Review. DOI 10.1016/j.pubrev.2016.03.011

  • 2016
  • Maiorescu, R.D., & Wrigley, B. J. (in press). Diversity in multinational corporations. New York, NY: Routledge.

  • 2016
  • Maiorescu, R.D.(in press). Deutsche Telekom’s spying scandal. An international application of the image repair discourse. Public Relations Review. DOI 10.1016/j.pubrev.2015.10.005

  • 2016
  • Maiorescu, R.D., & Eberhardinger, M. J. (2016). A future direction for integrating workforce diversity across the curriculum: A case study of strategic planning, interdisciplinary research, and co-teaching. In C. L. Scott & J.D. Sims (Eds.), Developing Workforce Diversity Programs, Curriculum and Degrees in Higher Education. Hershey, PA: IGI Global.

  • 2016
  • Maiorescu, R. (2016). Providing comfort, giving support, and raising awareness: Stillbirth communication in online communities. Clinics in Mother & Child Health, 13(1).

Awards & Honors

  • 2009
  • Doctoral Merit Fellowship, University of North Carolina at Chapel Hill
  • 2011
  • Alan H. Monroe Graduate Scholar, Purdue University
  • 2012
  • Top Paper Award, International Academy of Business Disciplines
  • 2013
  • Bilsland-Puskas Memorial Fellowship, Purdue University
  • 2014
  • Plank Center Educator Fellowship: General Motors Global Headquarters

  • 2014
  • Inclusive Excellence Faculty Fellow, Emerson College

  • 2015
  • Presidential Fund for Curricular Innovation, Emerson College


Communication Studies
New Media
Organizational Behavior
Public Relations
Research Methodology