SENIOR AFFILIATED FACULTY
DEPARTMENT OF MARKETING COMMUNICATION
B.A. Evergreen State College
Integrated Marketing Expert and Educator, Dedicated to Help Students and Companies In Any Industry Solve Today's Global Business Challenges.
Randy Harrison is a field-tested, results-oriented Integrated Marketing strategist with track record of driving growth, competitive advantage and most especially sales and ROI for innovative products and services in highly competitive markets.
Starting in the late 70's as an in-house agency for a concert production company where he learned his craft working with artists like Philip Glass and Twyla Tharp, Ornette Coleman and Frank Sinatra, Harrison developed the requisite skills and expertise to cross discipline and role boundaries in order to solve business problems and meet business objectives for products and services in a wide variety of industries.
In addition to his consulting practice focused on helping companies large and small harness the power of positioning and strategy to successfully engage the "hearts and minds" of customers and prospects, Randy Harrison has also taught Marketing at Northeastern University's School of Management and currently sits on the board of the American Marketing Association's Boston Chapter as Vice President of College Programs.