Petra de Boer

KASTEEL WELL PART TIME FACULTY

INTERNATIONAL STUDY & EXTERNAL PROGRAMS

B.A. Institute for Teacher Training
M.A. Emerson College
M.B.A. IESE Business School

http://perspectivity.org/index.php/people/petra-de-boer/

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Petra de Boer is a strategic communication consultant and process facilitator with 25 years of international experience. Her expertise: branding, stakeholder dialogue and participation.

Petra has been working for a broad variety of clients, both in the public and the private sector. She guides organizations to define their position in the market and to develop creative communication strategies that move the target audiences. In addition, she designs and facilitates large-scale multi-stakeholder dialogue processes for complex social challenges to bring about collaborative action. She is co-author of Scrum in Action (2015).

De Boer co-teaches Messages, Media & Channels and Brands, Strategies & Organizations at Kasteel Well.


Expertise

Branding
Communication Studies
Global Marketing
Marketing
Organizational Behavior