DEPARTMENT OF MARKETING COMMUNICATION
B.F.A. Parsons The New School for Design
Paul Caldera is Founding Partner at Saltworks– Informed Design for Enthusiast Brands a leading branding design firm. He develops integrated marketing communications that build brands for enthusiast clients that include: The North Face, Cessna Aircraft, Parker Guitars, Segway, Teva, Ben Hogan Golf, Backroads, TomTom, JanSport, Hinckley Yachts and many others.
Caldera helps companies that are marketing enthusiast products and services move their customers from interested to zealous – translating differentiators into a language that ignites both hearts and minds and transforms prospects into long-term devotees and brand ambassadors. In all cases, Caldera's work has had a positive and measurable impact on his clients' business performance in industries that range from aviation and boating to outdoor, sporting goods, consumer electronics, music and adventure travel.