DEPARTMENT OF COMMUNICATION STUDIES
B.A. Clark University
M.A. Emerson College
M.B.A. Pepperdine University
Owen Eagan specializes in measuring and assessing strategic communications in business and political environments. This includes utilizing traditional and evolving theoretical and analytical approaches to gauge the efficacy of various forms of communication from interpersonal to mass media communication.
In addition to serving as a faculty member at Emerson, Owen is a senior consultant and vice president for The Saint Consulting Group. Saint Consulting is an international management consulting firm that specializes in land use politics and advises mostly Fortune 500 companies on entitling controversial real estate development projects. Owen joined Saint Consulting in 2003, and has managed more than 50 projects for the company. Among the projects he managed for the company were the successful ballot initiatives for the $5 billion rail transit project in Honolulu and the $1.6 billion desination resort casino in the Boston region that recevied record support of 86.5 percent.
He is the author of So What?: Measuring and Assessing Strategic Communications in Land Use Politics, which describes a management consulting firm's approach to winning political campaigns and has been hailed as one of the best business books on politics by industry, political, communications and academic leaders. His commentary and research have also appeared in leading industry and academic publications including Campaigns & Elections magazine and the International Journal of Interdisciplinary Research.
Prior to joining Saint Consulting, he was a public relations and political consultant providing strategic counsel to international, national and local clients. His political experience ranges from presidential to municipal campaigns and he has media trained numerous clients for appearances running the gamut from MSNBC to local radio. Owen also served as a trainer for the National Democratic Institute for International Affairs. As an academic researcher, he is certified in Social & Behavioral Research by the Collaborative Institutional Training Initiative. He and his family live in the Greater Boston area.
"Baseball, Apple Pie and English: Lessons from a Losing Campaign against an 'English Only' Ballot Measure." Campaigns & Elections.
"Getting Out the Vote for Rail Transit Initiatives." Metro Magazine. This article sheds light on the importance of GOTV efforts in issue campaigns using the $5 billion rail transit ballot initiative in Honolulu as a model.
So What?: Measuring and Assessing Strategic Communications in Land Use Politics. Available at Amazon.com and Barnes & Noble.
"The Viral Gap." International Journal of Interdisciplinary Research. This article uses Super Bowl ads to explore the gap that exists between viral content and its intended return on investment.