DEPARTMENT OF MARKETING COMMUNICATION
B.A. Boston College
M.A. Michigan State University
Mr. Rowean brings twenty-five years of professional experience in advertising and marketing to his teaching of integrated marketing communication. A former account executive for Cronin/Wallwork Curry, Arnold Worldwide, and Campbell Ewald (Detroit), he also directed marketing for Dunkin Donuts and Bread & Circus/Whole Foods Supermarkets.
He has brand experience with Ocean Spray, Kimberly-Clark, Reebok, Timex, and Steinway Pianos. Rowean has been a guest lecturer at Boston University, New York University, and Boston College.
Campaign Planning (MK404)
Capstone: The Integrated Marketing Communications Campaign (MK480)
Media Planning (MK302)
Messages, Media & Channels (MK221)
Strategic and Creative Planning for IMC (MK401)