DEPARTMENT OF MARKETING COMMUNICATION
Ph.D. University of Illinois, Urbana-Champaign
Donald Hurwitz brings unique credentials as an academic and practitioner of marketing communication. Combining his marketing imagination with experience transforming practices across several industries, his passion is marketing "orchestration": integrating brand, promotional, and direct communications; coordinating marketing with sales and service; and aligning and delivering them to segmented constituencies with a sense of mission.
Recently, Hurwitz has focused on healthcare marketing, developing online courses and roadmaps for automated marketing platforms and applications of marketing databases. Previously, as SVP at Digitas, he spearheaded relationships with General Motors, FedEx, and J&J, delivering enterprise relationship marketing services, direct marketing loyalty and acquisition programs, and cross-channel solutions. He arrived at Digitas as a founder of Pamet River Partners, an integrated marketing strategy consultancy, where he served clients from MCI to Iridium.
Prior to platform and channel development, relationship marketing, and consulting, he spent 10 years at advertising agencies such as Arnold and IQ&J. His successes range from significant sales growth, international brand expansion, and marketing efficiencies for TJ Maxx and New Balance to national and regional promotions for McDonald's, including partnerships with Gillette and Stride Rite. He also served the JFK Library and Boston's Museum of Fine Arts with distinction.
He has been a member of the teaching faculties at Boston College and the University of Illinois, from which he received his PhD and where he recently served on the national board of the Institute of Communications Research. His research and publications focus on the politics of audience research.