DEPARTMENT OF MARKETING COMMUNICATION
B.A. Boston University
M.A. Emerson College
Executive-in-Residence Brenna McCormick is a brand strategist and entrepreneur who specializes in creativity and creative thinking. She brings ten years of digital agency and consulting experience to her teaching of creative enterprises, creative thinking and problem solving, and capstone. In her previous position, she was the Director of Expeditions and Strategy at Terra Incognita Ventures // mediaman Innovation Lab, a business division of mediaman USA. Her agency and consulting experience includes such clients as: Sperry Top-Sider, Cisco Systems Inc., EMD Serono, Pioneer Investments, Procter & Gamble, Keds, Jones New York: L.e.i.; PVH: Calvin Klein, IZOD; and Reebok. McCormick's career started in the luxury stationery industry where she established a love of all things tactile and tangible when weaving together ideas, strategy and storytelling. Previously an affiliate faculty member since 2009, McCormick believes in applying academic best practices to real world industry challenges.