ASSOCIATE PROFESSOR AND UNDERGRADUATE PROGRAM DIRECTOR
DEPARTMENT OF MARKETING COMMUNICATION
B.A. Trinity College, Dublin
M.A. Trinity College, Dublin
M.B.A. Oxford Brookes University
Ph.D. University of Cambridge, UK
Before taking up a post as Professor of Marketing at Minnesota State University, Dr. Anthony Lowrie was an Economic and Social Research Council research fellow at the Judge School of Business, Cambridge University.
He has published on branding higher education, the promotion of relevance in higher education, accreditation of business schools, research networks, service encounters in the classroom, and the influence of professor characteristics on student satisfaction and dissatisfaction. He is co-editor of the Journal of Marketing for Higher Education and founding chair of the American Marketing Association special interest group on Marketing for Higher Education.
Dr. Lowrie delivered a keynote address at the International Conference on Higher Education Marketing, Cyprus 2012 and is track chair for the Marketing for Higher Education competitive track at the AMA Winter Educators' Conference in Las Vegas, 2013. He is also a visiting reader at the University of Surrey, Guildford, England.
Global Brand Strategies and Portfolio Management (MK343)
Introduction to Research Methods (MK604)
Research Methods for Global Marketing Communication and Advertising (GM604)
Strategic Brand Management (MK639)