International Seminar/Practicum in China

PLEASE NOTE: The GMCA China Seminar for Summer 2015 has been cancelled.
This course allows GMCA students a substitute for GM690 Internship for Global Marketing Communication and Advertising. This course is intended to expand GMCA students’ knowledge of global marketing, and provide a unique experience exploring media and marketing communications practices in China.

This 4-credit course will be taught as a seminar/practicum, allowing students to observe media and marketing communication practices in both Beijing and Shanghai. The course allows students to apply what they learn in the classroom to real global business environments. Part of the program itinerary includes attending guest lectures relating to global marketing, public relations, and business. Students will visit local companies in Beijing and Shanghai. Students will also participate in cultural visits including the Great Wall, Forbidden City and the Summer Palace in Beijing as well as Shanghai's World Financial Center, amongst other sites. Cost of guides, transportation and entry fees are included in the program fees.


June 2 - 19

Sunday - Monday May 31 - June 1 Departure from the US to Beijing (depending on your flight departure time and arrival time)
Tuesday 2 ARRIVAL DAY - Group airport pick-up at Beijing Capitol Airport - drop off at hotel
Wednesday 3 Welcome Reception
Thursday 12 Students take bullet train to Shanghai. Visit to DDB.
Thursday 18 Group work and final presentations. Farewell Dinner.
Friday 19 DEPARTURE DAY - Group airport drop-off at Shanghai Pudong Airport

As of 03/19/15. Subject to Change. On-site directors will reconfirm all scheduled meetings and visits on location.

Great Wall of China

Great Wall of China

The Summer Palace in Beijing, China

The Summer Palace in Beijing