BA in Marketing Communication
Michelle Zelman learns how to present
The Marketing Communication program prepares students for careers and advanced study in the distinct yet related fields of marketing communication in profit and nonprofit contexts. The curriculum is developed through core and elective courses combining theory and practice.
Core courses reflect a guiding philosophy that marketing communication professionals must optimize the contribution of different communication disciplines when developing persuasive programs. Therefore, the core courses emphasize fundamental elements of marketing, advertising, and public relations as well as how they interact in communication programs. Students use elective courses in the program to develop a deeper understanding of how advertising and public relations programs are built.