Marketing Communication Faculty
Assistant Professor (2013)
B.A. Babes Bolyai University
M.A. Virginia Polytechnic Institute
Ph.D. Purdue University
Dr. Roxana Maiorescu specializes in Global Public Relations and Social Media. Her current research projects look into: 1. the impact of gender-specific leadership communication on media coverage of crises, 2. the social construction of diversity in multinational corporations, and 3. the cross-cultural use of strategic ambiguity to build relationships via social media platforms. Before joining Emerson College, Roxana taught at Purdue University.
Office: Walker 713
Office Hours: M,W 2.45- 3.45 PM
Current CoursesMarketing and Sales, Distribution and Service Relationships (MK344)
Public Relations Management (MK620)
Williams, A.P., & Maiorescu, R. (2014). Evaluating candidate campaign e-mail messages in U.S presidential election 2012. In J.A. Hendricks & D. Schill (Eds.), Presidential Campaigning and Social Media. NY: Oxford University Press.
Maiorescu, R. (2015). Public relations for the bereaved: Online interactions in a community for stillbirth and neonatal death charity. Public Relations Review, 41 (2), 293-295.
Awards & Honors
- Doctoral Merit Fellowship, University of North Carolina at Chapel Hill
- Alan H. Monroe Graduate Scholar, Purdue University
- Top Paper Award, International Academy of Business Disciplines
- Bilsland-Puskas Memorial Fellowship, Purdue University
Plank Center Educator Fellowship: General Motors Global Headquarters
Inclusive Excellence Faculty Fellow, Emerson College
Presidential Fund for Curricular Innovation, Emerson College