Marketing Communication Faculty
Lu Ann Reeb
Executive-in-Residence and Graduate Program Director for Integrated Marketing Communication (2009)
B.A. University of Louisville, M.B.A. Suffolk University
Twice an Emmy Award-winning television executive producer, Lu Ann Reeb is founder and president of two companies in metro Boston—Boston Media Group, LLC and Legal Talk Network, LLC. Both companies create new media marketing strategies with the style and quality of television and radio in order to reach target audiences for clients in various industry sectors.
Prior to her experience developing unique marketing and PR strategies for the corporate world, Reeb's career as a television journalist spanned 20 years as a reporter, producer, news director, and WBZ-TV News executive producer in Boston. She produced documentaries and major market TV news programs, covering the people and events making news, including U.S. Presidents, major court cases, the world's first artificial heart implant, a deadly Air Canada plane crash, John Glenn's second space flight, and the Boston Marathon. Of all the stories she covered, perhaps the most impactful was the investigation into the wrongful imprisonment of a Boston man, Joe Salvati. WBZ-TV reports led to freedom for Salvati, and a federal investigation of corruption in the FBI and Justice Department.
Reeb has received Associated Press awards and community advocacy awards in four television markets. In 2008, she was named a lifetime member of the International Honor Society of Beta Gamma Sigma, and she was honored with a postgraduate Academic Leadership Award from Suffolk University in 2010. Reeb is a frequent speaker and moderator in marketing industry seminars, business conferences, and academia, on such topics as "The Media Shift," "Marketing Strategies that Work," and "Marketing is a 24/7 Job!"
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