Marketing Communication Faculty

Kristin J. Lieb

Associate Professor (2007)

B.A. Syracuse University
M.B.A. Northeastern University
Ph.D. Syracuse University


Kristin J. Lieb

Dr. Kristin J. Lieb's research interests include entertainment marketing, brand management, and supply chain management.  In 2013, she released her first book, Gender, Branding, and The Modern Music Industry: The Social Construction of Female Popular Music Stars, published by Routledge.

Before coming to Emerson, Dr. Lieb held numerous executive-level marketing and business development positions in the music industry, including posts with Digital Music on Demand, Atomic Pop, and Newbury Comics Interactive. In these capacities, Lieb developed and managed strategic marketing and promotional deals with such companies as: Amazon.com, Atom Films, iFilm, Gamespy Industries, Geffen Records, Capitol Records, Dreamworks Records, Interscope Records, and such artists as: Public Enemy, Ice-T, Garbage, Marilyn Manson, and Ani DiFranco. 

Lieb has also written professionally for publications such as Billboard, the music industry's leading trade publication, Rolling Stone, a leading consumer magazine, and as a research associate and case writer at Harvard Business School, where she published case studies across several business disciplines. 

Watch Kristin J. Lieb talk about her work »

Gender, Branding, and The Modern Music Industry: The Social Construction of Female Popular Music Stars

Contact

Office: Walker 709

Phone: 3425

E-Mail: kristin_lieb@emerson.edu

Current Courses

Marketing and Marketing Communication (MK121)
Sector Application: Entertainment Marketing (MK443)
Top: Design and Layout (MK471)
Top: Person Brands & Branding (MK471)
Top: Ed Tech Times: Content Development and Web Design for an Online Information Hub (MK471)
Top: Ed Tech Times: Content Development and Web Design for an Online Information Hub (MK471)
Top: Entertainment Public Relations (MK471)
Top: The Internet Transformation (MK471)
Topics in Communication: Global Marketing Through the Lens of Los Angeles (MK471)
Topics in Marketing Communication: Entertainment Marketing and Cross Promotions (MK471)
Topics in Marketing Communication: Entertainment Marketing Cross Promotions (MK471)
Topics in Marketing Communication: Entertainment Public Relations (MK471)
Topics in Marketing Communication: Entertainment Public Relations (MK471)
Topics in Marketing Communication: Global Marketing Through the Lens of Los Angeles (MK471)
Strategic Brand Management (MK639)
Spec Mktg: The Big Idea Wksp (MK695)
Special Studies in Marketing: Special Services Marketing (MK695)
Top: Ed Tech Times: Content Development and Web Design for an Online Information Hub (MK695)
Top: Ed Tech Times: Content Development and Web Design for an Online Information Hub (MK695)
Top: Ed Tech Times: Content Development and Web Design for an Online Information Hub (MK695)