School of Communication Faculty
Assistant Professor (2013)
B.A. Babes Bolyai University, M.A. Virginia Polytechnic Institute, Ph.D. Purdue University
Dr. Roxana Maiorescu's research focuses on global public relations. She has published on organizational culture, crisis management, and corporate identification. She received research awards from the International Academy of Business Disciplines and Purdue University. Her work was published by Sage and Oxford University Press.
Prior to joining Emerson College, Dr. Maiorescu taught at Purdue University.
Office: Walker 913
Current CoursesGlobal Public Relations (GM612), Marketing and Marketing Communication (MK121), Marketing and Sales, Distribution and Service Relationships (MK344)
- Maiorescu, R. (2010). T-Mobile's crisis response to accusations of disclosure of confidential data and spying on top management: Developing a paradigm of global crisis management response strategies. Proceedings of the 13th IPRRC
- Maiorescu, R. (2011). Daimlers bribery crisis: A casuistic analysis of Daimlers online crisis communication. Business Research Yearbook, 18(1), 77-83.
- Maiorescu, R. (2011). Insight into Daimlers internal communication: Applying Erving Goffmans concept of framing to Public Relations. Proceedings of the 18th International Public Relations Research Symposium BledCom, Lake Bled: Slovenia.
- Maiorescu, R., & Bendus, M. (2011). Top management pressure that leads to suicide: A critical analysis of the France Telecom suicide crisis from the perspective of the Linguistic Image Restoration Model. Proceedings of the 14th IPRRC
- Maiorescu, R. (2012). Daimler's bribery case. In S.K. May (Ed.), Case Studies in Organizational Communication: Ethical Perspectives and Practices (pp.219-229). Thousand Oaks, CA: Sage.
- Maiorescu, R. (2012). Web 2.0: Engaging internal and external constituencies. Business Research Yearbook, 19(1), 120-126.
- DeLung, J., Magee, R., DeLauder, R., & Maiorescu, R. (2012). Proximity and framing in news media: Effects on credibility, bias, recall, and reader intention. Journalism and Mass Communication, 2(7), 748-758.
- Maiorescu, R. (2013). Blogging and stakeholders: New means to assess perceptions. Business Research Yearbook, 20.
- Williams, A.P., & Maiorescu, R. (in press). Evaluating textual and technical interactivity in candidate email messages during the 2012 U.S. presidential campaign. In J.A. Hendricks & D. Schill (Eds.), Presidential Campaigning and Social Media. NY: Oxford
Awards & Honors
- Doctoral Merit Fellowship, University of North Carolina at Chapel Hill
- Alan H. Monroe Graduate Scholar, Purdue University
- Top Paper Award, International Academy of Business Disciplines
- Bilsland-Puskas Memorial Fellowship, Purdue University