Events

Social Responsibility, Advocacy, and the Citizen-Consumer Relationship in a Digital Informing Age

11/07/12
12:00 pm - 2:00 pm
Little Building
The Cabaret

Panel chaired by Dr. Paul Mihailidis, Assistant Professor, Marketing Communication

The ubiquity of social media platforms and mobile technologies across all forms of communication has increased large-scale, peer-to-peer communication. As a result, citizens have increasing opportunities to play meaningful roles in promoting market responsibility, social advocacy, and activism.

This panel will explore the changing communication landscape as it influences citizen-consumer relationships around responsibility, choice, and expression. The three studies in this panel will highlight research studies that investigate dispositions around decision-making, sharing and responsibility in the context of new media platforms and technologies in an increasingly digital media and consumer-driven landscape.

PAPER TITLES:

• Engaging the Digital Citizen: How to Market and Leverage a Network for a Cause
  by Eivind Michaelsen, Graduate Student, Integrated Marketing Communication, Emerson College
• Corporate Social Responsibility through the Behavioral Economist's Lens: A Citizen- Consumer Perspective
  by Amy Wicks, Graduate Student, Integrated Marketing Communication, Emerson College
• The Sharing Gap: How Sharing can be better utilized for empower social and consumer responsibility
  by Marketa Zezulkova, Ph.d. Candidate & Visiting Researcher, Bournemouth University, England

Join the conversation!

Lunch will be served

Sponsored by School of Communication with Department of Marketing Communication

For more information please contact:
Diego Salazar