4A's Advertising and Marketing Communications Leadership Academy

Jumpstart Your Advertising and Marketing Communications Career in a Diverse World
Saturday, April 6, 2013

The Office of Diversity & Inclusion in partnership with the American Association of Advertising Agencies (4A’s) and the Department of Marketing Communication is pleased to announce that applications for the 2013 4A's Advertising and Marketing Communication Leadership Academy are now available. The 4A's Leadership Academy is a highly competitive and prestigious hands-on, multicultural training program for Emerson College graduate and undergraduate students interested in exploring careers in advertising and marketing communications. The 4A's initiated this program in order to support increased diversity and inclusion efforts in the ever-changing Advertising and Marketing Communications worlds. The program is open to all students, regardless of their majors, and provides exposure to an exciting and challenging potential career path. 

Students who are accepted into the 4A's Advertising Leadership Academy will participate in a brief yet intense program on Saturday, April 6, 2013, from 8:30 a.m. – 5:00 p.m. at Allen & Gerritsen, one of the country’s largest advertising agencies, located in Boston's Seaport District. 

During the session, students will learn from rising advertising agency executives just what it takes to develop a successful career in the creative world of advertising, as well as receive fast-paced, high-energy immersion in a variety of advertising-related topics including:

• How to collect and analyze insightful data that leads to great creative work
• How to develop an inspirational creative brief
• How to create great advertising and integrated marketing communications
• How great brands are created, managed and sustained
• How to connect with consumers, both on and off-line
• How to uncover big ideas that make it all work

Students accepted in the Academy will have an opportunity to further develop their talent by front consideration for future internships at one of the 4A’s advertising agencies, including Hill Holliday, Mullen, Arnold Worldwide, Allen & Gerritsen, iProspect, and Digitas.

Additionally, students accepted into the 4A's Advertising and Marketing Communication Leadership Academy will have their resumes posted on a 4A’s database that is shared with all nationwide members of the Association.

This is a highly competitive and prestigious resume-building experience, and a real opportunity to explore first-hand a business based on creativity, innovation and brand-building. Learn first-hand why a career in advertising and marketing communications is unlike any other.

Breakfast and lunch will be provided.

Deadline: All applications must be submitted by 9 a.m., MONDAY, march 25, 2013.

PLEASE NOTE: The program is limited to 25 participants. Applicants will be notified on FRIDAY, MARCH 29, 2013, if they have been accepted into the program. Due to overwhelming interest, student's will be required to accept their offer by MONDAY, APRIL 1, 2013. Students who have not submitted an RSVP by the deadline will forfeit their spot.

For further information, please contact the John Newton, Marketing Communication Department, john_newton@emerson.edu.