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Center for Innovation in Teaching and Learning

Graduate Ethics Courses 2011-2012

1. Courses Identified As Ethics Courses By Title

Journalism (Jour)

JR 616 Ethics for Journalists 2 credits
Students gain an understanding of journalists’ ethical responsibilities, in relation to professional standards and legal limits. They examine ethical decision-making and current ethical questions using case studies.

Publishing (WLP)

PB 677 Professional Ethics in Magazine Publishing 4 credits
Course about the ethical decisions editors and writers face in magazine publishing today. Course draws on current issues in magazine publishing and focuses on these as well as historical readings and class discussions as a means of understanding the ethics behind the decisions and actions that take place in magazine publishing. (Semester varies)

Visual and Media Arts (VMA)

VM 602 
Media Production Ethics and Cultural Diversity 4 credits

Ethical and diversity issues, including deception, privacy, pornography, racism, discrimination, defamation of character, sexism, stereotyping, piracy, censorship, obscenity, ethnocentricity, confidentiality, fairness, and hate speech are investigated as they apply to the production process of film, video, new media, audio, and photography. (Semester varies)

2. Courses With Course Descriptions Identifying Ethics Content:

Health Communication

HC 602 Media Strategies for the Health Professional 4 credits
Students develop an understanding of the strategic use of the media by health communicators in message development and communication strategy execution. Students also explore the ethical concerns of healthcare professionals who utilize the media. Students learn how to develop effective health communication campaigns that bring about behavioral change among target audiences and influence health policy issues at the local, state, national, and international level. In addition, students learn how to develop evaluation techniques for health communication strategies. (Spring)

Communication Management

CC 604 Strategic Planning and the Managerial Process 4 credits
This course focuses on how organizations function as systems with special emphases placed on the basic principles of management, strategic planning, decision making, and implementation. Concepts covered include vision, mission, goals, objectives, strategies, tactics, and operations. Organizational communication, the humanistic perspective, ethics, and productivity, in both for-profit and nonprofit environments, are continuing themes throughout this course. (Semester varies)

CC 608 Public Affairs: The Interplay of Influence in a Networked World 4 credits
Students gain the knowledge and skills necessary to identify, analyze, and communicate with internal and external stakeholder groups for the purpose of persuasion. Rhetorical strategies are developed for ethical, effective issue advocacy campaigns and campaigns to build identity, and enhance and protect reputation of individuals and organizations. New media developments, diverse and global stakeholder groups, and the 24/7 media environment will be addressed. Students design and produce at least one original communication campaign for a client in the private or public sector. (Semester varies)

CC 626 Crisis Communication 4 credits
Students learn about the development of organizational and marketing communication strategies in crisis situations. Using case studies and fieldwork, students focus on the importance of internal communication and media relations during a crisis. Students also investigate preventive strategies that organizations should employ to avoid crises. (Semester varies)

CC 634 Leadership and Corporate Social Responsibility 4 credits
This course explores the role leaders must play for successful public affairs and stakeholder relations. Students will role-play both the leader and the communication advisor in a series of simulations that highlight the difference in public and private institutions in society, as well as the leader’s responsibility to balance stakeholders with competing needs. Case studies will highlight leadership in public-private partnerships to address community, national, and global issues. Students will produce and present at least one communication strategy for a specific leader and at least one public- private partnership proposal. (Semester varies)

CC 638 Human Resources, Employee Communication, Diversity, and Culture 4 credits
This course explores employee communication and diversity issues in the context of strategic communication in organizations. Emphasis is placed on understanding organizations and their multiple internal constituencies from the perspective of the human resources professional. Issues addressed include internal communication message development and delivery including best practices in the use of technology and in workplace diversity initiatives. Students will learn to design and implement communication strategies that recognize and adapt to diverse stakeholder groups. (Semester varies)

Journalism

JR 555 Reporting Issues of Cultural Diversity 4 credits
Develop knowledge and critical thinking skills to function and thrive as a journalist in America’s culturally diverse society. Analyze media coverage of a wide spectrum of underrepresented groups, and challenge personal and societal stereotypes. Learn from guest speakers, readings, and videos about the realities of different groups as well the job of journalists trying to cover them. (Spring)

JR 570 Global Journalism 4 credits
Understand the mass media in other countries. What are they like? What are their differing philosophies? How do their practices differ? Examine concepts of press freedom, media conglomeration and globalization, and the use and impact of new media technologies. Go online to communicate with other journalists around the world and to monitor international news and issues. (Semester varies)

JR 574 The Press and Propaganda 4 credits
Examine the history of propaganda and its relationship to journalism. Look at propaganda during war, in political campaigns, and in coverage of business and entertainment. (Semester varies)

JR 615 
Law for Journalists
 2 credits

Examines the American legal system and its relationship to the press. Students gain an understanding of journalists’ rights and legal responsibilities and study case law that sets legal limits for journalists. They examine legal decision-making in gray areas. They study the basic structure and processes of federal and state courts and learn how to conduct research within the legal system.

JR 640 News Editing and Page Design 4 credits
Develop and practice the craft of editing: refining news copy and choosing how and where it will run in a newspaper or on a website. Learn to edit stories for content, structure, word usage, and story flow. Write headlines and design pages. Explore issues of style, bias, stereotyping, fairness, and taste. Learn appropriate software needed to design pages. Prerequisite: JR 600 or permission of instructor. (Fall)

Marketing Communication

MK 630 Advertising, Sales Promotion, and Publicity Management 4 credits
Students explore the roles of advertising, sales promotion, and publicity in IMC. Students learn to develop, manage, and evaluate advertising campaigns. In addition, students investigate how to use sales promotion to bring about behavioral change in the contexts of consumer and trade promotion. Further, students learn how to generate and manage publicity. Students evaluate the legal and ethical issues surrounding these marketing communication efforts. (Fall)

Global Marketing

GM 603 Global Multicultural Consumer Behavior 4 credits
Examines human and consumer behavior within cultures, how members of diverse cultures differ, and the criteria upon which cultural members can and cannot be compared. Cultural value systems are highlighted as they provide insight into the impact of cultural differences on individual and group processes such as decision-making, verbal and nonverbal communication styles, and organizational structure. Models of decision-making and information processing are also explored. Prerequisite: GMCA students only. (Fall)

GM 612 Global Public Relations 4 credits
Focuses on the role of public relations in a global setting, application of market research to public relations, the benefits and limitations of analytical frameworks applied to strategy development, and models of roles and ethical responsibilities of corporations engaged in public relations. Attention is given to the evolution and practice of public relations in major global markets. Prerequisite: For GMCA students and select IMC students only. (Spring)

GM 630 Interactive and e-Communication in Global Environments 4 credits
Students learn how organizations use the Internet and other interactive technologies to communicate with consumers and the public in global environments, and to examine the differences between traditional media vehicles and the Internet within the context of strategic communication. Students explore how communication has changed given media and delivery system convergence as well as market democratization. Ethical and legal parameters of technology-based communication are also covered. (Spring)

Visual and Media Arts

VM 555 Recording Industry as a Business 4 credits
Students will explore the ways sound entertainment and information products are developed, produced, and marketed. In-depth examination of market analysis principles and legal requirements and structure, including licensing agreements, contracts, and copyright, will take place along with the examination of revenue issues such as royalties, record sales, product endorsements, and cost-centered issues such as promotion, advertising, and touring. (Fall)

VM 610
 Media Pedagogy
 4 credits
Explores approaches to teaching and learning in college level media production courses. Reviews key components of academia and an academic career: types of institutions, rank, tenure, teaching, service, scholarship, professional organizations, and compensation. Students analyze and design media production courses and investigate components
of effective lecture, discussion, demonstration, and critique sessions as well as investigate ethical issues related to teaching. Each student leads a class session and produces a statement of his/her teaching philosophy. (Spring)

VM 623 Advanced Documentary Production 4 credits
This course affords student documentarians the opportunity to examine in depth a broad array of “voices” or approaches to the documentary while developing their own voice through the production of a 20–25 minute project. In a series of two-week modules, the instructor will examine a different documentary method—e.g., cinema verite, social action, historical documentary, experimental and self-reflexive—with supporting screenings and case histories that reveal the technical, aesthetic, and ethical issues that characterize each approach. Each module will include production and critical exercises linked to the specific approach under consideration. The final module of the semester will be an examination of the growing significance of digital technologies in the creation and distribution of documentary work. In addition to the training on documentary production, students will have the opportunity to develop substantive research and fundraising skills and deepen their understanding of the historical, social, and aesthetic framework within which documentary work is created. Prerequisite: VM 621. (Fall)

VM 663 Studies in Digital Media and Culture 4 credits
This course will examine the dramatic shift in meaning and process of contemporary communication by examining the social, artistic, economic, and political implications of using and implementing digital ways of working. Topics will include the Internet and the web, cyberspace and censorship, history of the technologies and new media, games, digital film and video, multimedia and interactivity, virtual reality, person/machine interfaces, and globalization considerations. (Spring)

Writing, Literature, and Publishing

WR 613 Nonfiction Workshop 4 credits
Stresses the writing of many forms of nonfiction, such as informal essays, autobiography, profiles, travel writing, or literary journalism, coupled with reading assignments of relevant texts. (Fall, Spring)

LI 637 Construction of Taste 4 credits
Course explores the problem of aesthetic judgment and the relation between aesthetics, ethics, and politics. Through a series of readings across periods (from the 18th century to today) and across disciplines (from philosophy to film, to fiction, to poetry, to art), the course examines what it means to be a member of an aesthetic community, as well as how such communities shape aesthetic values and impact political responsibilities. Course will look at how taste constructs us as we construct it. (Semester varies)

PB 680 Magazine Publishing Overview 4 credits
Course examines the magazine field from the perspective of writers and editors, and covers the editorial and business operations of magazines, the editorial mix, and magazine geography. (Fall, Spring)

PB 687 Column Writing 4 credits
Magazine publishing course explores the process of researching, writing, and revising magazine columns, and examines the importance of audience. This course may count for one workshop requirement for nonfiction students. (Fall, Spring)